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~ Aunt Em's Vintage Ads ~
Ads provide an excellent means of seeing how vintage costume jewelry was worn with the fashions of the day, or to become acquainted with the styling of that year or time.  But, their real value for collectors is as a resource in dating pieces.  It's always a thrill to find a piece of beloved jewelry in an old advertisement, either for dating it or for identifying the maker.   Please browse through and enjoy these ads.  Maybe you'll see something there you own or want to put on your wish list!

Use the links below for quick access to each section.
Click on the image to see the full ad image.

 

Bogoff      

1946

1947

1947

1947

1948

         

1948

1949

1949

1950
"lacy brilliants"

1950
         
Spring 1951

1951
"Conversation Pieces"

1952
"Splendor"

1952

Feb. 1952
         
1952
"Champagne Sparkle"

1953
"Adoration"

1953
'diamond-like' earrings
1953
"Sea Spray"

1953
"Blues in the Night"

         
Dec 1953
"Gleam of a bright Christmas"

1954
"Starfire"

1954
Exciting Elegance
1954
Nymph of the sea
1954?
"Tawny Topaz"
         
1955
"Magic Strings"
1955
"Black Magic"
1955
"Chain Lightning"
1955
Christmas Lights
1956
"Heart Throbs"
         
     
1956
"Premiere"
1956
"Marquesa"
     
         
         
Boucher      

1940
"Punchinello"

1940
"Columbine"

1940
"
Jester", "Flowers"

1940
Pavé assortment

1949
"Ballet of Jewels"

         

1950
"Opening Night"

1950
Swag "Earrite"

1950
"Rose of Seville"

1950
Golden Cyclamen, various earrings

1956
"First Nighter"
         
     

1956
"Golden Harvest"

1956
"Bangkok", "Vendôme"

     
         
         
Coro/Corocraft      
Sept 1941
"Love Nest"
Nov 1941
"Cornucopia"
Oct 1943
"Meteor"
1944
"Peonies"

1944

         

1944
'Devastating Amethyst'

1945
"Royal Narcissus"

1945

Feb 1946
"
Moonlight Sonata"

1946
"
Feline Beauty"

         
1946 1946 1946
"
Platina"

1946
"Lyre", "Arrow"

1946
"Glittering galaxy of jewels"
         

Mar 1947
"Royal Key"

1947
"Midnight" set

1947
Duettes

1948
"Lariat" + others

1948
Spring figurals

         

1947
"Tea for Two'

Apr. 1948
"Duettes"
1948
"Embraceable"

1948
'Aurora'

1949
'Sea Imps'

         

1949
'Versailles'

May 1950 1951
50th Anniversary
Nov 1951
'Royal Oak', 'Flame', 'Splendour'
1951
Celestial pieces
         
1952
'Eugenie'
1954
'Empire'
1954
'Fantasy'
1955
Spring styles
1955
'Elegance by Coro'
         
       
1956
'Scheherazade'
       
         
         
Danecraft      

1951
"Grape Harvest"

1952
"Silver Wheat"

1955
Wingbacks

1964
Old World charm
1964
Renaissance splendor
         
         
Eisenberg      

1940
Jewelry of the Future

1940

1941
Costume Dramatics

Nov 1941

Dec 1941

         

1943

Dec 1943
Topaz Quartz

Sept 1944 1945
"American Ice"
1945
Eisenberg Originals
         
1945
'
Collector Pieces'
1947
Eisenberg Originals
1948
floral pieces
1948 1949
'Brilliant Flowering'
         
Dec 1955 1956
'
Midas Ice'
1960 1960
'
Glitter without End'
1965
'
Ice Exotique'
         
         
Kramer      
1946
Fashion's Reflections
1948
Fire Dancing
1948
Baguetelle
1951
The Diamond Look
1951
Calla Lily
         
1952
Empress Collection
1954
Symphony of Strings
1954
Snow Queen
1954
Christmas
1958
Florentine
         
         
Mazer/Jomaz      

1946

Apr 1947
dancers, leaves

1947
Retro Moderne

Oct 1947
'Swordsman' pieces

1948
Gems of Inspiration

         

late 1940s
"
Duchesse"

1949
"Bagatelle"

1949
"Trianon"

Nov 1951
'Blue Cotillions'

1958
cultured pearls
         
   
1958
"
Coral Red Flowers"
1958
"
New Moon"
1959
"Maharanee"
   
         
         
Pennino      
1954
'Gala Night'
 Spring 1954
'Tulip Fantasy'
1954
'Golden Harvest'
1955
'Ecstasy'
1955
'Stardust'
         
 
1956
'Falling Leaves'
1956
'Floral Cascade'
1957
'Autumn Pageantry'
1958
'Nocturne'
 
         
         
Reja      

Nov 1945
'Sunburst'

1946
'Rose Opal'

1946
'Jack in the Box'

1946
'Africana'

1946
'Punchinello'

         
   

1947
willow tree

1947
'Gardenesque'
1947
'Singing Lights'
   
         
         
Renoir/Matisse      

1956
'Rhythm', 'Flame'

1956
Renoir 'Witchery'

Spring 1958
various necklaces

1958
'Cleopatra', 'Blossom'

1958
Sauteur 'Lily'

         
     

mid-1950's
Matisse 'Flamingo'

mid-1950's
Renoir 'Nocturne', 'Firefly'

     
         
         
Trifari      

1944

Sep 1945
Chessmen

Dec 1945

1946
crowns and keys

Dec 1946

         
1947
'Floraleaf'
1947
'Dream Shell'

1949
'Dewdrops'

Dec 1949
'Meteor', 'Sheherazade'

May 1950

         

1951
'Gems of India'

Oct 1951
'Sea Flower', 'Snowdrop', 'Boulevard

Dec 1951

Dec 1952
'Twinkle', 'Place Vendome'

1953
'Spring Melodies', 'Magnolia', 'Enchanted Garden'

         
1953
Coronation Jewels

Dec 1953
'Flirtation', 'Comet'

1954
'Radiance', 'Carousel', 'Sky Lark'

1954
'Minuet', 'White Apple', 'Babette'

1955
'Etude'
         
1955
'Royal Plume', 'Rhapsody'
1957
Fantasia
1958
Pins à-la-mode
1960 1961
'Lightning'
         
1961
Memo to a smart woman
1965
'Jewels of India'
1965
A very Trifari Christmas
1966
'Modern Mosaics'
1967
'Enamels'
         
         
Weiss      

1954
Flowering Frost

Oct 1954
'Cassandra'

1954
Boutique

1954
'Spinning Stars'

1955
'Scheherezade'

         
         
1957
'Skyline'
1958
Aurora Borealis
1958
 
Imperial Pretenders
1958
 
Empire Pins
1959
'Iridescense'
         
   
1959
'Persian Petals'
1959
'Black Diamond'
Sept 1960
India Inspired
   
         
         
Misc.      

Ciner
1946

DeRosa
1941

DeRosa
1946
DeRosa
Mar 1947

Eisenberg, Bergere, Kramer
1950

         
Halbe
1950
Halbe
1951
'Celestial Spheres', 'Petite Batons'

Haskell
Mar 1959

Jordan
Sep 1943
Josanna
1947
         
Krementz
1970

  Monet
1953

Richelieu
1945
'Iridelle'
Richelieu
1946
Richelieu
1946
'Satinore'
         
Richelieu
1950's
Richelieu
1960's
Schrager
1942
Schrager
1946
'Apollo's Lyre', 'Hark the Lark',
Sweet Music'
Uncas Kiddiegem
Nov 1953
         
       
Vendome
1959
       
         
         

Many thanks to the following contributors:

Pat Seal
Treasures From Yesterday

Trish Schaniel
Trisha's Treasures

Mary Baker
(aka rockygems at eBay)

Lee Caplan
Faux Jewels

Kristi Raugh
Kristi's Kollectibles

 

Bobye Syverson
Enchanted Castle

Elizabeth Armstrong
A Link to the Past

René Colon
Maenads' Miscellanies

Juliet Friedman
julie*ry

 

 

Questions? 

Please email me:    

 

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This website was designed and created by Elizabeth M. Rowlands, proprietor of Emerald City Vintage Costume Jewelry

      Copyright © 1998-2017  Elizabeth M. Rowlands    All rights reserved.